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Igentics

Igentics, a UK company which specialises in engineering net-centric and e-commerce applications, has selected Entelegen to provide sales assistance in the identification of complex custom solutions opportunities to help booster their client list, which already includes AOL and Trinity Mirror.

A company comprised entirely of internet engineers, Igentics is working with Entelegen to ensure it maximises its ability to fully identify all opportunities within each customer contact made. As each project is different and there is no fixed pattern to each sale, the use of scripted telesales is made impossible. Likewise, the prerequisite need for a deep understanding of customers' business problems and possible technical solutions makes it difficult to find adequately experienced field sales staff. However, working with Entelegen's own sales professionals with extensive knowledge of complex solution sales, Igentics will be able to count on the experience and breadth of understanding of Entelegen staff to help in fully identifying customers' needs, positioning solutions and maximising sales.

"We helped Entelegen develop their own website and were impressed with their knowledge of the internet and their professionalism," says David Donnan, managing director of Igentics. "We have been amazingly successful considering we have no sales staff of our own, but to ensure we continue to see success we want to be sure we are working on the right opportunities and, as customer acquisition is so expensive, maximising all we can from each customer win. We trust Entelegen to do this for us above every other method we looked at."