Sales experts provide reduced risk alternative to direct-employ staff and resellers

WINDSOR, UK - Jan 18, 2006: Entelegen, Europe's leading provider of outsourced services for sales effectiveness, today announced a number of recent customer wins which further underline the trend within the IT software and services market to outsource business to business sales to expert companies rather than use direct-employed staff and channel partners.

Just some of the companies that have made the switch to outsourcing aspects of the sales process with Entelegen over the past months:

-- BlueTie Inc., a leading developer of business and carrier-class e-mail and collaboration software, based in New York;

-- ESRI (UK) Ltd., a provider of enterprise Geographic Information Systems (GIS) in the UK;

-- Fast Lane Ltd., a Cisco Learning Solutions Partner in the UK, specialising in training and consultancy;

-- Recom A/S, a Danish company offering e-mail campaign management software;

-- SafeMessage Ltd., a secure messaging company based in the UK;

-- Scorecard Systems Inc., the leader in reporting and analysis solutions for telecommunications companies, based in Ontario;

-- Sidata AG, a Swiss software company introducing its web-based collaboration product to the UK market;

-- TurnQuay.com Ltd., a UK company revolutionising the market for web-sites for accountants.

These companies join many others that have chosen to outsource customer revenue initiatives to Entelegen since it was founded in 2002 including the BBC, Samsung, Thales and VIA net.works.

Entelegen provides sales effectiveness solutions that offer instant access to first class sales teams skilled in all stages of selling, from cold calling through contract negotiation to account management. Entelegen offers a reduced risk alternative to recruiting direct-employ sales staff, whose results and effectiveness can be unpredictable. Entelegen also offers a more controllable option to channel partners such as resellers, which can be difficult to influence towards mutual success given different and potentially conflicting business goals. All business is undertaken in the vendor's name, establishing a direct customer relationship from the start.

"Outsourcing the sales process in an overseas market sounds risky, but it is a well-established practice in Canada and the United States," says Simon Marwood, CEO of Scorecard Systems Inc., an Entelegen new client win. "We have been doing it in the North American market for several years with great success. We are sold on the model and were delighted to find a company like Entelegen to help us do the same in Europe. Their experience applying the subtle differences the market demands helped us to quickly generate leads at many of our target prospects. Outsourcing our UK market presence to Entelegen saves us on costs and reduces our risk, but still gives us control."

"We have been impressed with Entelegen's process-driven approach and knowledge," says Ray Griffin, Managing Director of TurnQuay.com, an Entelegen new client win. "After we first met with Entelegen, going it alone to establish a UK market presence was ruled out. Entelegen share a professionalism with us. It gave us the confidence to count on their experience and proven track record. We were just not finding that comfort anywhere else."

"Companies have overcome their reservations about outsourcing their customer contact points," says Andrew Brown, director and co-founder of Entelegen. "Entelegen provides software and service companies the ability to work with an established team of sales professionals, following Best Practice processes, with full visibility of all activity through an on-demand CRM system. Our clients are comparing these comforts with the 'lottery' approach of recruiting staff or resellers directly. Of the alternatives, Entelegen wins each time - and so do our clients. "

ABOUT ENTELEGEN
Entelegen is Europe's leading provider of outsourced sales and market acceleration solutions to technology companies establishing an international market presence. Entelegen increases sales effectiveness, expedites growth in revenues and enhances bottom-line results for clients by providing access to highly experienced sales professionals, proven processes and innovative technologies. Entelegen has provided solutions for EMC, Samsung, Thales and VIA net.works as well as many leading specialist software vendors. Entelegen also provides exclusive UK market presence for BlueTie, QuoteASP, Salesnet and Scorecard Systems. For more information, visit www.entelegen.com.

Media contact:
Ian Hendry
UK 0871 25 000 52
Int +44 1753 705 101
hendry@entelegen.com